Social Operations & Global Partnerships Strategy at Condé Nast

I graduated from the University of Perugia and Turun Yliopisto (Turku, Finland).

I moved to Dublin researching for my Bachelor Degree thesis and subsequently majored in Translation Studies at the University of Warwick (Coventry, UK) and in Media Relations at 24ORE Business School (Milan). I also received an Executive MBA from Luiss Business School (Rome).

My career began in PR agencies, where I specialized in Digital Communications for clients in Web, Technology, Finance, and Healthcare sectors. Additionally, I started a journey in the subtitling industry, for the likes of MGM Technicolor, Warner Bros, HBO, Sony, and Universal. I then worked as content creator, social media & community manager for Italy's first leading portal, Virgilio.it, at Telecom Italia Group and advanced fueling the social media of women's magazine Donna Moderna at Mondadori Publishing Group. From then onwards, I had the amazing opportunity to join Condé Nast where I currently cover the role of Director, Social Operations & Global Partnerships Strategy supporting all brands and markets globally.

How would you describe the current state of the social media landscape? How much do  you feel that has changed?

The social media landscape has never been more active and fast-paced as the present time.

First of all, the Musk’s takeover of Twitter - before it even became X - opened the way for an entirely new model of decentralized protocols and we are shifting - in some cases - from platforms to protocols. Think of Mastodon, BlueSky and Threads. To mention a few.

And second, I think fragmentation (and the need to diversify) is also a huge factor. To pick an example, Meta’s releases of Threads but also Instagram Broadcast, WhatsApp & Facebook Channels.

So my perception is that, in the past year or so, a new approach to social media has paved its way through and it is now established. We still have to see though if it is here to stay but for sure it is shaping the social media landscape and the way we perceived it until now.

What new challenges do you face in your day-to-day?

In social media, challenges are always behind the corner.
When approaching social media, having 1. a high threshold of adaptation 2. a very quick understanding of new realities 3. a solid comprehension of the market - is crucial.
From testing new realities and making sure new qualitative audiences find you out there, to looking for new ways to ignite traffic and constantly adapt to this incredibly ever changing landscape. Strategies have to be farsighted but at the same time quite flexible to counterbalance and adapt to inevitable changes along the way.

Working on Digital, what do you say is the personal characteristic which would distinguish you the most and how has this been useful to you?

I like transparency and make sure I am always quite clear in communicating what is needed and why. I am also pretty fast at understanding the context and achieving goals.
I believe thinking quickly has served me well to proactively face challenges of any kind and adapt to a very fast-paced industry.

When and how do you feel most empowered in your personal life and in your line of work?

Definitely when I can reorganize processes and I can create opportunities, and I have been given space to achieve the results I set for myself.

Women and leadership, tell us about this binomial.

Women face challenges in entirely different ways than men, perhaps in a less conflictual way. They say for any new work position, only 3 out of 10 women would apply, but 7 men would. So I think there should be more women out there, having less fears and advancing steadily in their careers.

What would be the advice you’d give to young people out there pursuing their career as we speak?

I always followed my passions, therefore my number one advice is to follow your heart but also back it up with data and hard facts. Prove yourself why it would make sense to make a decision or the other.

Whatever you do, do it as long as you think it is worth it and it is making you a better person, cause when you feel you are lacking passion in your work, that’s probably not the right one for you anymore. So keep lighting up your internal flame.

Study constantly. Have a vision, and trust yourself in accomplishing it.